We are back for another update on the daily happenings of Uniprint QLD (Your local Brisbane printer). Strap yourself in and enjoy the ride! Our print orders in progress include banners, magnets, business cards, flyers and vinyl stickers.
It has been about 2 weeks since my last update – I’m not sure where the time goes. I keep promising to myself that I will do an update every week as a minimum, but I rarely achieve that frequency. Life gets overwhelming sometimes with 2 kids and a print business – When I pop up for air, I often realise it has been longer than I thought and scramble to write an update.
UFC 209 happened on the weekend, but I thought it was pretty dissapointing. The main event was Stephen ‘Wonderboy’ Thompson V Tyron Woodley 2 in Las Vegas. This was a re-match from UFC 205 which was the only championship UFc fight to ever end in a draw. The first fight was pretty exciting with some back and forth action and exciting striking. The second fight was a bit of a snooze fest with around 2 minutes (and thats being generous) of actual fighting in a 25 minute fight. Woodley & Wonderboy were both extremely hesitant to engage and basically circled around each other feinting and twitching the whole time. The crowd let the fighters know that they were not impressed with loud booing for most of the match.
There was a co-main event fight scheduled between Khabib Nurmagomedov & Tony Ferguson for the interim lightweight UFC title, but the fight was cancelled on the day before the event due to weight cutting issues for Khabib. His team took him to hospital the morning of weigh ins after Khabib complained of pains in area of his liver / kidneys and doctors pronounced him unable to fight.
Many critics claim this was a lack of discipline issue from Khabib, or a mindset that he must have a weight advantage over his opponent. Khabib is known to cut at least 35 pounds for his fights and was filed eating deserts with his training partners in the week before the fight.
Weight cutting is a disturbing part of the MMA culture where fighters dehydrate themselves to loose weight before weigh ins, then re-hydrate before their fight. This allows fighters to compete in a lighter weight class against smaller fighters, than if they fought at their natural weight class. The problem is that everyone cuts weight and it becomes a competition to see who can cut the most weight and gain the biggest size advantage over their competition.
Weight cutting is achieved by water loading (drinking lots of water) then removing sodium from the diet to starve the body of this mineral. This causes the body to release water and the athletes often use saunas or sauna suits while working out to ‘sweat the weight off’. Some fighters cut as much as 16-18kg of water to make weight in every fight, which can lead to some serious health issues. Amongst the least of their concerns is kydney stones, and permanent organ damage at the more serious end. Many fighters
Doctors and experts are horrified by the practice, which drastically dehydrates the body, brain and internal organs the day before receiving trauma. In a dehydrated state state, this trauma is many times more likely to cause permanent brain injury and also increases the severity of injuries. Every part of body tissue is less flexible or supple when dehydrated and more likely to be injured . Studies show that the brain and internal organs take at least 3 days (in optimum conditions) to re-hydrate and return to normal.
On the work front, I have decided to target Australian schools as a vertical market. I have created a promo JPG for Visible Learning Magnets and will begin marketing to them within the next week or so.
These visible learning magnets were originally a custom magnet order for St Augustines College in Augustine Heights (Brisbane). Word has spread amongst the catholic school network in QLD and staff have moved to other schools, so we have now printed these magnets for upwards of 10 schools around Queensland Australia.
I thought I would be letting the team down if I didn’t at least try to leverage the success of this particular product into greater success for Uniprint QLD. I have built a list of email addresses for all the schools in QLD and all the state schools in NSW, and will use them to test the effectiveness of the promotion before I spend and more time building lists of the remaining interstate schools.
I am having a little more trouble actually sending the emails than I expected. I was planning on using my mailchimp account, but it won’t let me import my list of email addresses. The program can somehow tell by the common aspects of the email addresses if they have not given permission to be on the list. Somehow the list has triggered that feature and I don’t really want to upload 1500 email addresses individually.
I thought: no worries, I will just send multiple emails through outlook. But now I can get the JPG to appear in the body of the email instead of as an attachment. The promo will certainly be a massive flop if no one opens the attachment and just sees a blank email from me. After a few hours of frustration, I googled how to insert a jpg into the body of an email. I got the email the way I wanted and sent the emails out from my outlook instead. I broke the 1500 emails down into blocks of 30 and sent 50 emails so that my domain does not get flagged for spam. I will wait a week or two before gathering lists of emails for schools in NSW, VIC, SA, TAS, WA & NT to see whether we are getting enough enquiry to warrant the time spent.
Hopefully this promo will gather momentum and we can become the magnet printer for Queenslands schools. I had an appointment scheduled today with the catholic school marketing consultant, which has been pushed back to Tuesday next week. Im hoping we can work together on these magnets and other printing for the schools in her network.
Contact our team in Yarrabilba QLD 4207 to discuss your graphic design or printing for your local business requirements.